Grow Your Own: A Guide to Start a Floral Business + A Pitch Deck

How To Start A Floral Business
How To Start A Floral Business

If you enjoy crafting and designing flower arrangements and want to make this your income-generating routine daily, then maybe it’s time to start a floral business. Also, rest assured, the floral industry is a profitable one. Of course, your profit will depend on many factors, and this is what you will get the chance to know about in the coming few lines. In this article, you will learn how to start a floral business with essential guidelines and tips to build your idea on a solid foundation. Also, you will access an investor deck template specifically designed to help you pitch your floral business.

So grab your notepad, and let me help you become a floral entrepreneur.

Download the Floral Business Pitch Deck Template [in Google Slides]

If this is your first time to come across Albusi’s professional services, let me introduce you to the Real-Content Template (RCT) invention. RCTs are real-life examples (not just templates) that provide you with the main essential sections for your pitch deck or business plan. There are many downloadable examples available on the website. PurpleMango is a related RCT to use in your floral business.

You can access the template here:

Side note: Albusi templates are based on fictional companies. They are only meant to provide you with more realistic content rather than the “lorem ipsum” versions spread on the internet.

Now that you have the template let’s talk about the planning of the business and tips to guide you in the floral industry.

How To Start A Floral Business

I had the chance to witness a floral business from scratch, and I saw how the business can grow very fast (and decline very fast, too!). Let me tell you about what you need to do to have a strong foundation for a floral business.

There are a lot of steps that could be included down there. However, I see these as the main cornerstones of building a solid floral business.

1. Get Trained

You will probably find me talking so much about the need to start with learning the technicalities in the specific industry that you are getting into as a first step. I believe that when you learn the need to know and understand the field, you will carry on smoothly than expected.

You make things a lot easier for yourself and others when you educate yourself about the industry. You save a lot of money and effort, too, when you study the field at an early stage.

Find a good resource to tell you more about the different floral arrangements. How can you take good care of different flowers? What are possible floral designs that you can create?

Also, there are some scholarship opportunities offered for floral enthusiasts that you can always benefit from.

2. Decide on Who Will Buy Your Flowers

The answer is many!

You have a broad range of people who can and will buy flowers from you for different reasons. You probably have gathered really useful information from the learning process you went through. Now, you need to select and focus on your niche.

You have gift-givers, businesses, funeral homes, hospitals, hotels, etc. Deciding on your target will make you plan your business right.

3. Study What Is Already Out There

You have to have a complete picture of what is already being offered in the floral industry in your focused area and group.

How big is the market that you are entering? What is the price range of similar services offered? Who are your main competitors, and what are they doing right/wrong? How do they market their floral services? What types of flowers are accessible and available?

Finding answers to these and much more will help you arrive safely to step number four, the “knockout”!

4. Come Up With Your Own Knockout

Now, what you need to do is innovate. Think about how you will differentiate your floral services and what will attract people to your specific business.

Look for the edge you will provide others when they use your services. This can be anything and everything. You can create new pairings with flowers, not-so-traditional designs for your bouquets, and custom-made arrangements. Your knockout idea can, of course, extend to your marketing, branding, and packaging. In the PurpleMango RCT, the primary differentiated services included premium flower growing, express European delivery, and tailored floral solutions.

So, be very creative and catchy to target many different niches. After all, your floral business can reach many people if you offer to do things uniquely.

5. Network For Your Business

Get together and network with other flower enthusiasts and related people in the floral industry. This helps market your business, increase your customer base, and put you on the outlook for opportunities that can come up.

Think of different chances that can connect you with others. For instance, you could volunteer your services to local events, donate flowers to local charities, or sponsor local sporting events. You can also think about attending different workshops and even hosting some of these yourself to orient people about the floral business and designs. You could sponsor a local flower show, a flower festival, or a flower competition; this is a great way to get your name and flowers in front of a large audience and help you network with a large base.

Final Thoughts – How To Start A Floral Business Summary

Putting everything together, you now have some guidelines to help you with your floral startup business. Also, you have a great template to pitch your idea to investors and launch a unique and innovative floral business.

I just need you to remember to start with excellent training, choose your target, study the market, and differentiate your business. And, of course, remember always to network to keep your business up and running.

The good thing is if you’re out of time and want a consultant to help you plan and complete this, you can always contact one of our freelancers.

I highly recommend it.

Meet The Author Of This Article

I’m Jenny Ayman, a project manager in the development field with specific knowledge and experience in capacity building and entrepreneurship programs. I aspire to transfer the hands-on experience I gain in my professional career through writing.

Also, if you need help planning your business, I recommend checking out some of our freelancer’s business plans or pitch decks!