I’m starting this article by telling you the reason why I am writing about this headline from the start. As part of my 9 to 5 job, I speak a lot with personal training business owners to recruit them to deliver our training services. I have met thousands of them, and this is no exaggeration. What I have noticed is that growing your own personal training business requires some level of attention from the owners because doing otherwise can drive your business in the totally opposite direction. And instead of growing it, you end up burying it. So, let’s talk through this post about how to grow your personal training business in a correct and steady manner.
Alright, let me tell you more about the untold guidelines I believe are important when planning your personal training business.
Here’s how this 2-minute read will follow:
What’s A Personal Training Business, anyway? And What Do You Need To Become One?
With PT as the short form, it’s when your business involves providing one-on-one or small group fitness training sessions to others, aka clients. Personal training businesses design personalized exercise programs. Their job description also includes coaching clients during sessions and offering guidance on things like nutrition, lifestyle, and overall fitness goals. That’s what a personal training business usually looks like.
If you are reading this, then you are probably already into this kind of business or connected to it somehow. Hold on, though. I want you to take notice of how important it is to believe in this: having some bit of information about lifestyle and fitness does not make you a PT right away. That’s a mistake that many people make. It might be an honest one, yet it is still a mistake. Please study to become a personal trainer and open your own successful gig. So, a short yet powerful and not-to-miss piece of advice is to get certified. Think about completing a recognized personal training certification program. Check out some popular options, such as NASM, ACE, and ACSM. Needless to say, it’s very important to ensure first that whatever certification you seek to collect is accredited and meets your state’s requirements.
Professional Opinion: How To Grow Your Personal Training Business
Meeting with a good number of personal training business owners has made me realize a couple of ideas that I would love to share with you. These might contradict the common beliefs that you usually find about this kind of business. But I have my reasons to believe in this, and I will tell you about them too.
Your Marketing Plan Will Not Do You Good When The Word Of Mouth Is Against You
Yes, you read this right. I know that every piece of business knowledge now encourages business owners to spend a lot on marketing and branding. It’s still important I don’t revoke or deny that. I am just stressing the importance of word of mouth in this business. Sharing positive personal experiences about your encounter with your personal training with your group of friends and family is what eventually brings more clients to your business. I have seen this happening many times. Because it’s like a ripple effect, it does not just stop within the same group you recommend the business to. It goes on and on. And this, my reader, brings in more clients and more money to your business.
Don’t Be Everyone’s Favourite Cup Of Tea
I would like you to select and focus. Niche down. Who are you targeting with your personal training business? Everyone? I guess not, and it shouldn’t be that way, at least at the beginning. So, what you need to do is identify your expertise. Are you a weight loss or strength training specialist or a specific population like seniors or athletes? Do not check all the boxes. Decide on an expertise and specialty. Whenever you start doing this, you understand the fitness goals of your niche and preferred training styles that you will need to work on to succeed. This will help position you as a personal trainer and as a whole business uniquely. Here’s when you will be able to offer something different from others who are doing the same business, whether it’s a specialized program, unique training environment, or personalized approach.
Albusi’s Help Coming In: How To Grow Your Personal Training Business
Well, it’s not only my not-very-common opinion that I will be sharing with you today for the growth of your personal training business. Instead, I will tell you more about the professional services that can actually help you start and kick off a strong training business.
Here’s how we can help.
With two things: tools and experience. And we can provide you with as much as you need from both.
For the tools, we have many downloadable pitch decks and business plan templates on Albusi’s website that serve as excellent guidance to prepare business tools for a training business. These will give you a concrete idea to write all the contents that need to be put in any document. We also build your own! The Albusi team can craft a one-of-a-kind pitch deck just for you! This is another exceptional service to entrepreneurs that you should check out. The linked page will tell you more about what our previous clients say about this service.
This is not just it. The second thing that you will need here is experience. If you need to talk more about your idea, you can also come to one of our freelancers. They will help you with everything you need to plan for your business. They are great at pitching and will help you with the tweaks you need to pitch your idea to others, too.
So don’t hesitate to invest to help grow your personal training business today!
Meet The Author Of This Article
I’m Jenny Ayman, a project manager in the development field with specific knowledge and experience in capacity building and entrepreneurship programs. I aspire to transfer the hands-on experience I gain in my professional career through writing.
Also, if you need help planning your business, I recommend checking out some of our freelancers’ business plans or pitch decks!
