I visited a touristy European country a month ago and found people lining up in long queues at a pizza place. The place is tiny and does not look fancy in any way. Also, the menu had only three items! I stood for a second to watch how this business was operating and how the owner drafted the business idea and planned for it. It just startled me how such a business idea and model can be an excellent go-to for entrepreneurs. So, I am going to take some time to tell you why is the pizza business a new opportunity for entrepreneurs. I also believe what I say in this post can be adjusted and used in different contexts because everyone loves pizza, so you will not lose here!
I will discuss the business idea mainly and then leave you with some business perks to help you start this.
So, here you go.
Why Is The Pizza Business A New Opportunity For Entrepreneurs?
Ground rule: everyone loves pizza! And because this is true, you have a perfect shot and an available customer base. Pizza is trendy globally, too! That’s why I told you above that wherever you are, you have fans and an audience for your business.
Have this back in your mind and read the other two reasons supporting my argument.
New Pizza Concepts
Gourmet pizza, plant-based pizza, and pizza on the go are just some of the new ideas that pizza businesses are using now.
The restaurant I saw with people lining up used the on-the-go option for tourists looking for quick and easy bites. Pizza pockets and pizza slices are very famous now and are ideas that you can think about for your business. Small, hand-held, and sold individually are all some perks of this trend.
Always check what the customers are looking for in your area and start the most convenient pizza trend for them.
Technology In The Pizza Business
The pizza business is also booming because of the new technologies that help expand the business quickly and increase customer satisfaction. You have online ordering systems and mobile applications that make it very easy for customers to buy your pizza. Digital ordering, in general, is becoming increasingly popular in the pizza industry, and you should make use of this in the best way.
Other than ordering, the process of preparing the pizza itself has become more swift through the tools and technologies that are used inside every kitchen.
So, an important thing to consider in your business is third-party partnerships. Look for the most convenient and affordable options to partner with third-party delivery platforms. This will help you reach more customers and offer more convenient delivery options.
Yes to the idea! What do you do now?
I just gave you some ideas about why the pizza business is a new and good idea to consider for your startup. If you are already convinced, then you probably want to know what the next steps are and how to work on making this a success.
You need two things: documents and experience. And we have them both for you.
For putting together a business plan or pitch deck for your pizza business, we have your back. Many downloadable pitch decks and business plan templates are available on Albusi’s website. These will give you an idea to write your elevator pitch, problem statement, the solutions that you are proposing, financial projections, and investment asks for your pizza business. Also, the Albusi team can craft a one-of-a-kind pitch deck just for you! This is another exceptional service to entrepreneurs that you should check out. The linked page will tell you more about what our previous clients say about this service.
And, if you need to talk more about your idea with professionals, you can always contact one of our freelancers. They will help you with everything you need to plan for your pizza business and help you pitch it to others, too.
Wrapping up – Why Is The Pizza Business A New Opportunity For Entrepreneurs?
This is my final note, yet the most important one, for your pizza business.
I saw two on-the-go pizza places, one with long queues lining up and another with no one but the cashier person. What does this tell you? Don’t focus only on a new pizza concept and forget the other essential cornerstones that make a food business thrive.
The location of the pizza business is trivial. Choosing the right spot to open your pizza station is crucial to have those people lining up.
The quality of ingredients and the good taste are not something to be messed with in your recipes.
You should focus on creating a solid brand for your pizza business; this has nothing to do with how big or small your place is! Just create something that makes people want to come to you, and you only, because you have something that no one else has. This brand and identity is what eventually leads to lines in front of your pizza place.
By the way, National Pizza Day is celebrated on February 9th every year. So, your business idea is acknowledged nationally.
Meet The Author Of This Article
I’m Jenny Ayman, a project manager in the development field with specific knowledge and experience in capacity building and entrepreneurship programs. I aspire to transfer the hands-on experience I gain in my professional career through writing.
Also, if you need help planning your business, I recommend checking out some of our freelancers’ business plans or pitch decks!