You’ll find tons of online tools preaching about their ability to create a sales deck in minutes. Ignore all of those. A sales deck is a presentation that is designed for pitching a product or a service. It might be so that a potential client would get interested or buy. There are different phases of a sales deck, but it always ends in closing.
Now when you’re working out a sales deck for your company, it’s very unwise to just prompt GPT to create one for you. You need a better approach.
Firstly, our CEO recorded this video with an explanation of what the best way to write an investor deck with AI is. The approach is extremely similar as an investor deck from the zoomed out perspective.
Sales Deck Structure
You need to write your own structure. Do not trust the structure presented by machine learning models like Gemini. It’s not that they’re bad. It’s the fact that they replicate similar structures when asked.
So that competitor of yours might end up with the same sales deck structure you have, which is not what you want.
The Sales Writing
When you write, with Gemini, Claude, or GPT, go with a slide-by-slide approach. We usually advise GPT with research. But in all honesty, they’re all very similar. What you need to ensure is that you ask for specific legitimate sources.
The internet is an unverified jungle. If an AI tool looks for an answer to anything online, it’ll find it, even if it’s the wrong answer.
Deck Design
When you design, we still recommend human designers or templates from marketplaces like Creative Market.
We’ve been closely studying the machine learning models and no online tool gave the artistic feel of a human designer till this day when it comes to presentations.
Things to remember when working on a Sales Deck.
- A sales deck has one job – to sell.
- Design might not be vital if the reader cares about a single element only – like a price.
- We’ve witnessed amazing decks via video instead of a presentation format.
- It makes or breaks understanding what the reader is looking for or thinking of. The order of information matters.
Sales is a critical element of many startups. Sales decks are the tools required for sales reps to actually grow that startup. Work on such a deck the right way – the human plus AI way.