If you are a passionate follower of fashion, maybe it’s time you think about turning this dedication into a profitable business idea. With some training and development in the industry, many young entrepreneurs start their innovative fashion startups. With this in mind, if you are an aspiring fashion enthusiast who does not know where to start, we have gathered some ideas to help you put this together. Also, by clicking a button below, you can access a fashion pitch deck template to perfectly present your business idea to others.
Download the Fashion Pitch Deck Template (in Google Slides)
ChicWise is our Real-Content Template (RCT) invention for your fashion business. Albusi has developed and designed an RCT so you can easily access a real pitch deck for your business. You will get the best of both; an actual investor pitch deck and a template for your business.
You can quickly check out and download the template here:
Note: You might need to click on “File“ then “Make a copy” to use the template.
Don’t stop scrolling.
Having an investor deck template is great to have an outline for pitching your fashion business startup. However, you need to stand on solid ground while proceeding with your business idea.
Continue reading some extra need-to-know information to start your business.
Guidelines To Start The Business – As Important As the Fashion Pitch Deck
I had the privilege of attending Egypt Fashion Week earlier in 2023 as part of my work, and I met with many fashion startup owners who inspired me to write the below guidelines. I believe these might help you start your business with a practical idea of what really matters to succeed in this industry.
Join a community
Get together and network with other fashion enthusiasts, designers, stylists, and other related people in the industry. This is important for the survival and growth of your business in this field.
Subscribe to memberships to attend online and offline events with important people and decision-makers in the field. You need to connect with and befriend journalists and editors to nudge you whatever a hot event is happening around you.
Having said that, I encourage you to follow and subscribe to The Business Of Fashion and related platforms to join the community you need for your fashion business.
Fashion is already a statement that expresses styles and opinions. This is definitely where you have to be innovative and think outside the box. Innovation is crucial in this industry.
You have several possibilities to build a startup in fashion. Think about how you can create something unique and different to your target. Be very creative and catchy to target many different niches too.
You can be innovative in styles, packaging, fabrics, colors, and many more!
A local brand managed to grow exponentially and attract many buyers just by offering their pj pants in cylinder cardboard tubes! Customers were not only so eager to get the pants (as they were so stylish too) but also excited to post their unboxing videos on social media to reveal the catchy packaging method.
Technology is Power
I was just telling you that innovation is crucial, so to help you do that quickly and smoothly, you will need to be fast and quick. You as a business owner and your fashion business.
The answer to succeeding in this is technology. Only with tech support will it be possible to proceed with its innovative processes and products. Does this need money? Of course yes, but this investment is worth every penny.
In the ChicWise pitch deck, we acknowledge the “fast-changing consumer preferences & rapidly increasing demand for online shopping” a problem that we are offering a solution for. You can not do that without your tech-savvy gear.
Also, a fashion startup must train its employees on technology. This ensures that they are always up to date and keeping up with the fast-changing consumer behaviors. By doing this, you keep innovation close by at all times.
Branding is Key
Again, you are entering and competing in an industry that expresses styles and opinions. With that, you have to build a strong identity. Your brand should speak loud about your innovation and uniqueness.
If you already have a name in mind for your startup, good for you. If you don’t, think about the below few considerations when creating your fashion startup brand:
- Choose a catchy name and phrase
- The brand name should be easily pronounced and spelled
- If you decide to spread both locally and internationally think about how the name translates into other languages
- Check the brand name availability as a domain name (websites are crucial in marketing your fashion business)
Final Thoughts – The Fashion Pitch Deck Summary
Putting everything together, you now have some guidelines to help you with your fashion startup business. Also, you have a great template to pitch your idea to investors and launch a unique and innovative fashion brand. The four main ideas I want you to remember here are:
- A community of fashion enthusiasts and designers is important for your success
- Innovation is the driving wheel and positions your fashion business in the market
- Technology is a great investment for your business and will help you keep up with innovation
- Your brand tells your customers what they can expect from your products and services and differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be. Entrepreneur Encyclopedia
If you’re out of time and want a consultant to help you plan and complete this, contact one of our freelancers. I highly recommend it.
Meet The Author Of This Article
I’m Jenny Ayman, a project manager in the development field with specific knowledge and experience in capacity building and entrepreneurship programs. I aspire to transfer the hands-on experience I gain in my professional career through writing.
Also, if you need help planning your business, I recommend checking out some of our freelancer’s business plans or pitch decks!