When it comes to pitch deck services, there are a few things you should know. Before starting to write this article, I’m Al Anany, the founder and CEO of this company. I’ve been doing pitch deck services for over 12 years. I started with my own startup, creating a pitch deck, raising investments, and from this moment forward, I consulted over a hundred startups. Some of these startups raised $120 million, others raised $40 million, and so on.
The Importance of DIY Pitch Decks
My number one rule when creating a pitch deck is if you can do it yourself, then please do it. The best pitch decks in the world are the ones that raise investments. Most of those pitch decks were written by the founders of the company at an early stage. The keyword here is “at an early stage.”
If you don’t have time to write your pitch deck, you need to work with some pitch deck services like writing and designing a pitch deck from experienced consultants. It’s a good idea to spare time so that you can focus on operations. Because at the end of the day, a pitch deck will not make you more revenue. What will make you more revenue is working on your company.
Types of Pitch Deck Services
Design as a Pitch Deck Service
The first type of pitch deck service you should look into is design. I advise even the best founders to do this externally. Design is an art, and if you can afford someone who is an artist with a creative mind, then you definitely need to do that. Most founders are not designers. They might know how to design well and have a little bit of creativity, but they are not full-time designers.
This makes a huge difference. You might download a template and think it’s good enough for a pitch deck. But an investor will notice small imperfections like inconsistent font sizes or brand guidelines not being followed. These details make a huge difference on a psychological level that could make or break an investment. Designers are aware of these subtleties. So, design service is a must, regardless of whether you write the pitch deck or someone else does.
Writing from a Consultant
The second part of pitch deck services is writing from a consultant. This is my specialty as I’ve been doing this for over 12 years. My job is far from simple and it’s not for every startup. I pre-select my clients because many startups do not require my service. They think it would be a good addition, but the truth is, a lot of stories need to be told by the founders.
I work with companies that have already raised funds. It’s easier for them to raise again; they just need everything in the right place. This requires experience in telling a narrative and studying tons of documents. It involves extensive market research and speaking on behalf of the startup. This is extremely time-consuming. I do not recommend startups do this because their time is better spent focusing on their products and generating revenue.
Auditing Services
A final type of pitch deck service is auditing. Many consultants offer services such as auditing your pitch deck to check for faults and mistakes and recommend improvements. This depends on the budget. Many consultants overcharge for this, and it doesn’t make sense to spend thousands of dollars on people criticizing your pitch deck.
If you’re going to do that, ask investors to do it for you rather than pitch deck consultants. However, I’ve seen consultants do this for hundreds of dollars rather than thousands, providing comments and feedback. This is the final pitch deck service you might consider when exploring the consulting world.
Tools for Pitch Deck Services
Before closing this article, let me tell you about a few tools that help a lot when it comes to pitch deck services. If you’re looking for a designer for your pitch deck, check out Behance, Fiverr, and Upwork. These websites have a good pool of designers, but you need to spend hours finding the perfect design that fits your style.
Beware, many freelancers on these platforms steal other people’s work and present it as their own. Look for patterns. If something looks fishy, it probably is. That’s why I recommend working on a few slides of design before committing to the full pitch deck. Also, always offer a paid service. Never ask for work for free; it’s unethical.
Writing Tools and AI
When it comes to pitch deck writing, no tool is better than human creative writing at this stage. There are AI tools like GPT, Gemini, or Claude that can help write a pitch deck, but they are far from perfect. They often produce robotic-sounding text that doesn’t convey the human touch needed to convince investors.
Some tools online use AI to create pitch decks, like tome.app. They can design a pitch deck with a few sentences from you, but they lack the language and tone of a human. I wouldn’t advise using these tools. Find a writer who uses their own tone to make it sound human. Investors are human and want to hear from other humans. Always consider this when writing a pitch deck or looking for pitch deck services.
Conclusion
If you’re interested in seeing how good pitch deck services are conducted by our agency in Switzerland, check this link. You can see the process of storyboarding, writing, and designing a pitch deck with big clients. This is good to read about, and guides from our website and our CEO’s blog can help you write your own pitch deck.
Don’t forget to download some of our templates if you’re interested. We sometimes create real content templates of specific companies and make them available for free online.