Best One Pager for Investors

Best One Pager For Investors
Investment One Pager by Midjourney

To move money, you must master the art of writing the best one-pager presentation for investors. One-pager for investments can be used to attract funding for significant growth and intriguing opportunities.

Let’s address the most important, aka common mistakes. Avoid mistakes, including a lack of substance, poor grammar, knowledge about the value proposition, potential for growth, and team.

Now, you should adhere to some fundamental guidelines to create the best startup one-pager that will pique investors’ interest.

What is a One Pager?

A one-pager is a concise document that provides an overview of a business or project. It typically includes key information such as the business concept, target market, unique value proposition, financial projections, and key team members. The goal of a one-pager is to quickly and effectively communicate the essence of the business or project to potential investors, partners, or customers.

Here is an outline of the critical components that you might make your one-pager stand out:

Executive Summary: A brief overview of the business concept, target market, and key value proposition.

Market Opportunity: A description of the market size, potential for growth, and any trends or challenges the business will face.

Product or Service: A detailed description of the product or service the business will offer, including its unique features and benefits.

Target Market: A description of the specific group of customers the business will target, including their demographics, needs, and preferences.

Marketing and Sales Strategy: A description of how the business will reach and acquire customers, including any partnerships or marketing campaigns.

Financial Projections: A summary of the business’s financial projections, including revenue, expenses, and profitability.

By including these key elements in a one-pager, you can effectively convey the key aspects of your business or project to potential stakeholders in a concise and easy-to-understand format. Caution: Don’t try to include every detail – instead, focus on the key points that will help investors understand your business and its potential.

One-Pager: Executive Summary

Here you want to start with your pitch line. Then, describe the skills, influence, and qualifications of your team. List the key players and explain how they stand out from the competition. The pitch should include what your company does and how it will develop over time.

Consider tailoring your pitch to the investor. You don’t want to have a general line everyone has heard of. So, delete that copy you found online and put your brain to work. It would be better if you got your team involved here.

One-Pager: Market Opportunity

A market opportunity is a potential opening in a market that a company can pursue to sell its products or services. It refers to your company’s potential to meet a customer’s need or demand in a particular market. Identifying market opportunities is an important aspect of business strategy and can help your investors understand your company’s sustainability.

Many different factors can influence the existence and attractiveness of market opportunities. These may include changes in consumer behavior, technological innovations, new competitors entering the market, or shifts in economic conditions. Identify opportunities by conducting market research, analyzing industry trends, and monitoring changes in the competitive landscape.

Detailed Description of the Product or Service

Include a detailed description of your product or service about its unique features and benefits, as well as any other relevant details. Highlight what’s special about what you do and how you do it. A detailed description of a product or service should provide an in-depth overview of the features, benefits, and functionality.

And with in-depth, we mean something other than the number of words. Your investors should have a clear picture of what you offer here.

Showcasing that your product/service is needed in the market is important to show you’re solving a problem in the real world. This leads us to the next point.

Who’s Your Target Market?

Who you’re selling to? And why? Having a clear description of how your company will solve a real problem is key. And definitely not as easy as it sounds. The target market is the people or businesses that are having that problem you’re trying to solve. The people who are interested in buying from you. Do you know who they are and what they do? If not, you should. Your market is why you’re running a business, after all.

The more details you have about the market, the more chances you have to meet those business goals. It will definitely show investors that you’ve done your homework.

Best Marketing and Sales Strategy For The Best One Pager

Outline the actions your company will take to reach and sell to its target market. Define and have a detailed description of the tactics and techniques you will use to attract new customers, and retain existing ones.

Take time to carefully think about this part since investors want to know they will see a return on their investment. Include your unique selling proposition (USP) and key differentiators. What’s your growth plan, and how will you overcome your competition? Numbers are your best friend. Use them but be careful; you don’t want to make promises you can’t keep.

Financial Projections: You are Make It or Break It

The best (read: most important) for last. Investors view your business as a means of profit. They want to see your financial strengths, so show them those. You need to give some significant information without going into too much detail.

It would help if you described your revenue strategy, the amount of money you intend to raise, and how you plan to use it in this part. There are greater odds of losing the investment opportunity if you keep investors in the dark.

Give a general sense of your company’s capabilities to the investor. Tease them with tasty specifics that highlight your company’s strengths. With the right information, they’ll either ask for a meeting or start a negotiation on a deal.

Also, keep in mind that most experts advise using two to three years of prior revenue. Your startup might not have that if it is new. However, you can add what you can or create financial estimates to show the company’s potential course.

The Best One Pager for Investors is Beautiful

Now that you have all the needed information – make your one-pager for investors visually appealing. Use graphics, charts, and other visual elements to help convey your message and make the document more engaging. This way, you steer clear of all those lengthy sentences. But when using words, keep them clear and concise. Avoid using jargon or technical terms that may be unfamiliar to the investors. Use minimal color but yes, use it.

Use quality pictures, or don’t use them at all. This might be the time to invest in a photoshoot too.

Making your one-pager visually appealing will show your investors how serious you are about this business. Consider hiring someone professional to help you here if you simply don’t have the skills.

It’s essential to keep in mind that a one-pager for investments is meant to be a high-level summary, so it should be concise and to the point. The goal is to provide potential investors with a clear understanding of the investment opportunity and its potential without overwhelming them with too much detail. By focusing on the most important information and presenting it in a visually appealing and easy-to-read format, you can help convince investors to take the next step and learn more about your business.

Meet The Author Of This Article


Hi! I’m Elsa

I’m a Growth Marketer focusing on growing B2B tech companies with a background in content creation and brand awareness.

I progressively work on brand, business, and team growth to help companies achieve their goals. I’m currently using content writing to share my own personal growth path and experience.